Companies Expand Relationship Nationwide, Increase On-Premise and National Account Focus for Campari’s Priority Brands
SAN FRANCISCO & MIAMI & DALLAS--(BUSINESS WIRE)--Campari America — a wholly owned U.S. subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) — announced
today it is renewing and expanding its existing distribution agreements
with Southern Glazer’s Wine & Spirits (SGWS), the largest North American
wine and spirits distribution company. As part of the renewed
partnership, Campari will be moving 14 new markets under SGWS which were
previously managed by Republic National Distributing Company (RNDC). The
agreements go into effect on March 1, 2017.
Commenting on the broadening relationship, Ugo Fiorenzo, Managing
Director of Campari America, said, “SGWS has been a significant partner
in the growth of our business for more than 25 years. Campari America is
now at a stage where our broad portfolio of highly desirable brands –
including the recently acquired Grand Marnier® – gives us increased
leverage in the market, which we feel strongly SGWS has the right
resources and capabilities on a national level to fully exploit.”
Wayne Chaplin, Chief Executive Officer of SGWS, commented on the renewed
and expanded agreements, “Campari America has one of the strongest
portfolios in the business today and we are thrilled that after more
than two decades working together we have the opportunity to help grow
their business even more. Our companies have proven to be great partners
and we look forward to taking our expertise in selling their brands even
further across the country.”
Brad Vassar, Executive Vice President, Chief Operating Officer of SGWS,
added, “We appreciate the opportunity and the responsibility Campari
America has entrusted in us to take their business to the next level.
Utilizing our nationwide network and resources will significantly
increase efficiencies for Campari and allow us to use economies of scale
to achieve our joint business priorities.”
Dan Vanderbilt, Campari America Vice President of Sales added, “With
these agreements, we will further align with SGWS to help establish and
execute our business plan across all channels of trade, with a keen
focus on national accounts and the on-premise. This will enable us to be
even better partners with our customers and our consumers, allowing us
to fully realize the potential that exists with our portfolio for us and
for them.”
“The move to shift more of our business to SGWS was driven by their
ability to fully support our key priority brands, including a real focus
on driving distribution both in open and control markets,” added
Vanderbilt. “In addition to the 27 markets where we were already
represented by SGWS, we are adding 14 more including Texas, Louisiana,
Nebraska, North Dakota, South Dakota, Maryland, DC, West Virginia, North
Carolina, Virginia, Mississippi, Alabama, Oklahoma, and Montgomery
County. We also want to thank RNDC for their support of our business
over the past several years.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and
spirits distributor, and the preeminent data insights company for
alcoholic beverages. The Company has operations in 44 U.S. states and
the District of Columbia, Canada, and the Caribbean, and employs more
than 20,000 team members. Southern Glazer’s urges all retail customers
and adult consumers to market, sell, serve, and enjoy its products
responsibly. For more information visit www.southernglazers.com.
Follow us on Twitter and Instagram @sgwinespirits
and on Facebook at
Facebook.com/SouthernGlazers.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano
S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari
America are two legends in the American spirits industry. The first,
Skyy Spirits, was founded in San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is the
world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where
they have been making the world’s finest whiskies since the 1800’s. Both
companies were purchased by Davide Campari-Milano and together they form
Campari America, which has built a portfolio unrivaled in its quality,
innovation and style, making it a top choice among distributors,
retailers and consumers. Campari America manages Gruppo Campari’s
portfolio in the US with such leading brands as SKYY® Vodka, SKYY
Infusions®, Campari®, Aperol®, Grand Marnier®, Wild Turkey® Straight
Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant®
Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, Cabo Wabo®
Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum,
Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®,
Averna®, Braulio®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba®
Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive
US distributor of BULLDOG® Gin.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica,
Twitter/Instagram: @CampariAmerica and www.camparigroup.com.
Please enjoy Campari America brands responsibly and in moderation.
About Gruppo Campari
Gruppo Campari is a major player in the global spirits industry, with a
portfolio of over 50 premium and super premium brands, spreading across
Global, Regional and Local priorities. Global Priorities, the Group’s
key focus, include
Aperol
,
Appleton
Estate
,
Campari
,
SKYY
,
Wild
Turkey
and Grand Marnier. The Group was founded in
1860 and today is the sixth-largest player worldwide in the premium
spirits industry. It has a global distribution reach, trading in over
190 nations around the world with leading positions in Europe and the
Americas. The Group’s growth strategy aims to combine organic growth
through strong brand building and external growth via selective
acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari owns 18 plants and 1 winery
worldwide and has its own distribution network in 20 countries. The
Group employs approximately 4,000 people. The shares of the parent
company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR
IM) have been listed on the Italian Stock Exchange since 2001. For more
information: www.camparigroup.com/en
Please enjoy our brands responsibly.