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Southern Glazer’s Wine & Spirits Ramps Up Wine Education Program

Sales force gained more than 2,000 new wine, spirit and sake certifications in the past two years

Tuesday, May 29, 2018 9:00 am EDT

#SGWS ramps up #wine education. Salesforce gained more than 2,000 new certifications in the past two years!

MIAMI & DALLAS--(BUSINESS WIRE)--School may be almost out for the summer, but education and training never stop at Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company. The company continues to make investments in internal employee education programs, including the additions of Italian Wine Professional, French Wine Scholar, and Wine & Spirits Education Trust (WSET) Level 2 in Spirits, as well as the soon-to-be launched Introduction to Sake course. With the increased focus on education, Southern Glazer’s sales force has gained more than 2,000 new certifications over the past two years.

“Our mission is to have the best educated sales force on earth,” commented Eric Hemer, Senior VP and Director of Wine Education. “It is one of the things that sets us apart from and gives us an advantage over our competitors, and allows us to better serve the needs of both our supplier partners and our customers.”

The program starts with online introductory courses in wine, sake and spirits offered on Southern Glazer’s University (SGU), the Company’s online learning and development portal. Then, training continues with both online and classroom instruction in pursuit of educational certification from the Wine & Spirits Education Trust (WSET), the Court of Master Sommeliers (CMS) and the Society of Wine Educators (SWE), as well as advanced focused education and certifications. Southern Glazer’s is also developing advanced courses in specific wine categories such as Champagne, Burgundy, Italy and Spain, that will be offered on SGU in the near future. And, as certain wine and spirits categories gain in importance, the program adds more emphasis on specific educational content – two recent examples are rosé (especially French) and Prosecco.

“The courses offered on SGU are open to all employees, while some are prioritized towards sales employees,” commented Mel Dick, Senior Vice President of Southern Glazer’s and President of its Wine Division. “While our sales force has a special responsibility to know about our products, we want everyone that works at Southern Glazer’s to learn as much as possible about the brands we sell.”

Training doesn’t stop with employees. The Company is investing in expanding its program to its national customer base, working with its digital team to create a platform to deliver educational content specifically for Southern Glazer’s customers.

Southern Glazer’s has made significant investments to position the Company as a leader in wine. It has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed more than 5,000 wine, sake and spirits education programs, from introductory to master-level achievements. These include:

  • 1 Master of Wine
  • 12 WSET Certified Educators
  • 16 WSET Level 3 Wine
  • 16 WSET Level 3 Sake
  • 2,685 WSET Level 2 Wine & Spirits
  • 516 WSET Level 2 Spirits
  • 227 WSET Level 1 Sake
  • 1,600 Court of Master Sommeliers Level 1
  • 121 CMS Certified Sommeliers
  • 21 CMS Advanced Sommeliers
  • 16 Master Sommeliers
  • Over 600 Certified Specialists of Wine
  • 16 Certified Wine Educators
  • 117 Certified Specialists of Spirits
  • 112 Italian Wine Professionals

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 21,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at


Southern Glazer's Wine and Spirits, LLC
Cindy Haas, Office: 305-625-4171, ext. 1166, Mobile: 786-498-7640
Senior Director, Public Relations
Lee Brian Schrager, Office: 305-625-4171, ext. 1040, Mobile: 786-417-5164
Senior Vice President, Communications & CSR

Southern Glazer's Wine & Spirits

1600 N.W. 163rd Street

Miami, FL 33169

Phone:(305) 625-4171

14911 Quorum Drive, Ste. 150

Dallas, TX 75254

Phone:(972) 392-8200

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