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Southern Glazer’s Wine & Spirits Announces Technology Partnership with Vermont Information Processing

Southern Glazer’s and Vermont Information Processing will partner to provide an information platform that will deliver superior transparency in pricing and reporting in the wine and spirits industry

Tuesday, March 13, 2018 9:00 am EDT

#SGWS today announced its technology partnership with Vermont Information Processing (VIP)!

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—today announced its technology partnership with Vermont Information Processing (VIP), a data processing, reporting, and analytics solutions specialist in the beverage industry. The multiyear partnership will leverage the power of VIP’s data management applications to provide Southern Glazer’s trading partners with superior visibility into sales activity, deal information and pricing.

The relationship will focus initially on enhancing depletion reporting access for Southern Glazer’s and its suppliers, as well as developing and rolling-out a new pricing platform for Southern Glazer’s commercial team. This platform will enhance the ability of Southern Glazer’s to provide unique and industry-leading insight to its supplier partners.

This partnership falls under the Revenue Management function at Southern Glazer’s. Amy Grantland, SVP of Revenue Management said, “The improved planning, analytics and reporting capabilities from the VIP partnership will add tremendous value to our supplier and retailer relationships and significantly transform the pricing process.”

“We are thrilled to partner with VIP for this industry transforming initiative,” added Wayne Chaplin, CEO, Southern Glazer’s. “We look forward to working together to provide Southern Glazer’s trading partners with unparalleled data insight regarding pricing and promotions.”

“VIP and Southern Glazer’s have an exciting history of working together,” said Dan Byrnes, President of VIP. “This next chapter will provide Southern Glazer’s trading partners with unparalleled transparency into pricing and a unique platform for data-driven planning. VIP’s technical architecture, combined with Southern Glazer’s expansive reach, create an ideal partnership.”

Both companies are excited about the value their relationship will deliver to the wine and spirits industry. In the coming weeks, Southern Glazer’s will be reaching out to its supplier partners with details on the specific benefits they will experience as a result of the new partnership.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at


Vermont Information Processing (VIP) is a privately held company that has developed solutions for the three-tier beverage industry since 1973. With a focus on both producers and distributors, VIP manages retail-level sales and daily inventory transactions. VIP’s technology platform is fully integrated into the three-tier beverage distribution network. The combination of data processing, analytical reporting, web applications, mobile applications and e-commerce provides turnkey solutions for distributors and producers.


Southern Glazer's Wine & Spirits
Cindy Haas, 305-625-4171, ext. 1166, Mobile: 786-498-7640
Senior Director, Public Relations
Priscilla LiLavois, 305-625-4171, ext. 1534, Mobile: 321-356-4077
Communications Specialist

Southern Glazer's Wine & Spirits

1600 N.W. 163rd Street

Miami, FL 33169

Phone:(305) 625-4171

14911 Quorum Drive, Ste. 150

Dallas, TX 75254

Phone:(972) 392-8200

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