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Southern Glazer’s Wine & Spirits Appoints Rahul Sathe to Newly Created SVP, Commercial Effectiveness Role

Monday, July 29, 2019 9:00 am EDT

@sgwinespirits appoints Rahul Sathe to newly created SVP, Commercial Effectiveness Role

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the world's pre-eminent distributor of beverage alcohol—today announced that it has promoted Rahul Sathe to the newly created role of Senior Vice President, Commercial Effectiveness. Mr. Sathe will report directly to Brad Vassar, Executive Vice President, Chief Operating Officer and his appointment is effective as of August 1, 2019.

In this new role, Mr. Sathe will build and manage Commercial support functions and personnel essential to growing business and optimizing productivity within the broader Southern Glazer’s organization. Working closely with the Regions, Dedicated Divisions and the State teams, Mr. Sathe will provide leadership for key strategic business processes in the Southern Glazer’s “Go-to-Market” operating model—including the commercial planning process, route-to-market and inside sales strategy, and the commercial operations playbook. Mr. Sathe will also work with external supplier and customer partners as needed to enhance their service model and communicate on internal Southern Glazer’s capabilities and priorities.

“Rahul is a proven leader with the Company with in-depth knowledge of commercial strategy and best practices,” commented Vassar. “I am confident that in this new role, he will help further improve our sales and market execution capabilities and enhance the value we deliver to suppliers and customers.”

Mr. Sathe has served in multiple strategy roles of increasing responsibility throughout his 11 years with Southern Glazer’s. Most recently, he held the position of Vice President, Commercial Strategy for Southern Glazer's East Region team. In this role, Mr. Sathe worked integrally with the East Region President and State Leadership teams, focusing on the management and execution of regional and local strategic initiatives, including route-to-market design, state-level commercial operations initiatives, and performance and sales compensation management.

Mr. Sathe began his career at Southern Glazer’s in the Corporate Strategy group managing enterprise-wide, strategic initiatives, as well as leading and supporting other corporate projects for corporate, divisional and functional leaders such as supplier and customer relations and analytics.

Before joining Southern Glazer’s in 2008, Mr. Sathe worked in the corporate arm for a number of top-tier retail companies. He earned a Bachelor of Science from Tulane University and received an MBA from the University of Miami. He is also a graduate of Southern Glazer’s Preeminent Leadership Program, in partnership with the Harvard Business School of Executive Education.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

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Southern Glazer's Wine and Spirits, LLC
Cindy Haas
Senior Director, Public Relations
Office: (305) 625-4171, ext. 1166
Mobile: (786) 498-7640
Jennifer Hanlon
Manager, Public Relations
Office: (305) 625-4171, ext. 1534
Mobile: 305-898-9982

Southern Glazer's Wine & Spirits

1600 N.W. 163rd Street

Miami, FL 33169

Phone:(305) 625-4171

14911 Quorum Drive, Ste. 150

Dallas, TX 75254

Phone:(972) 392-8200

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