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Mast-Jägermeister US Aligns with Southern Glazer’s Across Entire U.S. Footprint

Wednesday, February 14, 2018 4:15 pm EST

@JagermeisterUSA aligns with #SGWS across entire U.S. footprint

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—announced today that it has expanded distribution agreements with Mast-Jägermeister US in 13 additional open markets and 11 additional control markets. With this expansion, Southern Glazer’s is now the exclusive wholesaler for Mast-Jägermeister US across the Company’s entire 45-market U.S. distribution network.

“We recognize that it takes an incredible amount of confidence and trust to put a supplier’s entire U.S. distribution network into our hands,” said Wayne Chaplin, CEO of Southern Glazer’s. “It’s a testament to the strong partnership we’ve established together and we remain committed to building on our mutual success and introducing a new generation to the iconic Jägermeister brand.”

For more than four decades, Southern Glazer’s has been an excellent partner in building the Jägermeister brand in both the on- and off-premise categories. With this expanded alignment, not only will Jägermeister be able to take full advantage of Southern Glazer’s scale and efficiencies, but the brand will also have access to the Company’s unmatched National Accounts reach and coverage.

Southern Glazer’s National Account structure covers as much as 95 percent of its retail customers’ operating units. The National Account team is supported by a dedicated Business Intelligence Center of Excellence that provides customers and suppliers with the largest data set in the industry, including shopper marketing trends, retailer insights, and trade business intelligence.

“Today’s announcement marks a significant step towards building the Jägermeister brand in the United States,” said Jeff Popkin, CEO, Mast-Jägermeister US. “By enhancing our partnership with Southern Glazer’s, we believe this expansion will enable us to better execute and capture growth opportunities in all channels while adding incremental value to the evolving demand of both retailers and consumers.”

About Jägermeister

Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the #1 selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 130 countries around the world. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, Inc., White Plains, NY. Visit and follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK RESPONSIBLY

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at


Southern Glazer's Wine and Spirits, LLC
Cindy Haas, 305-625-4171, ext. 1166
Senior Director, Public Relations
Mobile: 786-498-7640
Southern Glazer's Wine and Spirits, LLC
Priscilla LiLavois, 305-625-4171, ext. 1534
Communications Specialist
Mobile: 321-356-4077

Southern Glazer's Wine & Spirits

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Phone:(305) 625-4171

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