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Southern Glazer’s Wine & Spirits Beverage Experts to Moderate Educational Sessions at The Flavor Experience

Sessions to Unveil Beverage Trends across the U.S. and How to Incorporate Them into Cocktail Menu Design

Tuesday, August 7, 2018 9:00 am EDT

@SGWineSpirits experts to moderate educational sessions at The Flavor Experience

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—announced today that several of its beverage experts will present educational sessions at The Flavor Experience, an invitation-only conference for corporate level food and beverage decision-makers from the foodservice and hospitality industry. The event will be held August 13-15, 2018, at the Newport Beach Marriott Hotel & Spa in Newport Beach, Calif., and will include sessions provided by Southern Glazer’s beverage experts Brian Masilionis, Liz Frye, and Allen Katz.

“Southern Glazer’s is excited to yet again be a part of The Flavor Experience,” said Brian Masilionis, Southern Glazer’s Director of National Accounts On-Premise. “We take pride in uncovering, analyzing, and sharing the very latest beverage trends, and this conference provides us with a great opportunity to showcase these insights that our customers and other members of the trade can leverage.”

On Tuesday, August 14, at 1:00 p.m., Mr. Masilionis and Southern Glazer’s Director of Mixology and Spirits Education Mr. Katz will lead the Toolbox Session “Drink in the Trends…Coast to Coast,” which will provide attendees with an in-depth overview of what is happening in beverage across the country. These insights will come from Mr. Masilionis’ recent travels to hand-selected trend-forward bars, restaurants, and clubs in New York, Los Angeles, Chicago, and hip middle-America cities such as Kansas City and Dallas. He partnered with Southern Glazer’s Director of National Accounts On-Premise Liz Frye to seek out each city’s drink innovations and identify key flavor trends for multi-chain operator considerations.

Also on August 14, Mr. Katz and Ms. Frye will moderate a session titled “Drinking the Trends: Tasting and Translating Trends for Your Menu” at 3:15 p.m. In this educational session, attendees will have the opportunity to taste the different flavor components of a trend-forward cocktail to understand their individual and collective role in the drink. From there, they’ll get to experience how those flavors can be pre-batched at the bar to improve execution and speed.

The Flavor Experience, which is owned and operated by BSI Conferences, Inc., is committed to supporting the industry in the development of future leaders by providing scholarships and industry work experience through the NRA’s Pro-Start program and CORE (Children of Restaurant Employees), supporting children of restaurant employees navigating life altering circumstances.

To learn more about the conference, visit

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at


Southern Glazer's Wine and Spirits, LLC
Cindy Haas, Office: (305) 625-4171, ext. 1166, Mobile: (786) 498-7640
Senior Director, Public Relations
Jennifer Hanlon, Office: (305) 625-4171, ext. 1534, Mobile: 305-898-9982
Senior Communications Specialist

Southern Glazer's Wine & Spirits

1600 N.W. 163rd Street

Miami, FL 33169

Phone:(305) 625-4171

14911 Quorum Drive, Ste. 150

Dallas, TX 75254

Phone:(972) 392-8200

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