Southern Glazer's Newsroom
Southern Glazer’s Wine & Spirits Enhances Fine Wine Capabilities
- Company positions itself to take advantage of premiumization trends by expanding its manpower, capabilities and expertise in selling the world’s best wine -
MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—today announced the enhancement of its specialized efforts by adding 80 new Fine Wine experts to its already existing field teams of nearly 600. In addition, new Fine Wine Companies are being added to Washington, Oregon, Illinois, Colorado and Florida. These exciting new additions will continue to grow under the direction of Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and President of the Company’s Wine Division and Steve Slater, Executive Vice President and General Manager of the Company’s Corporate Wine Division.
The expansion is part of a focused effort to continue to grow and invest in this important and specialized segment of the wine industry. As a family-owned and operated company, Southern Glazer’s has been long term partners, and enjoyed mutual success, with many family-owned wineries. The vision of the Fine Wine team is to ensure a long-term and bright future that benefits both the Company’s producer partners and consumers.
“Wine sales volumes in the U.S. continue to grow at the same time we see that consumers are more willing than ever to explore wines at a higher price point,” said Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and President of the Company’s Wine Division. “This is why fine wine has become an even more important part of our overall wine strategy and why we’ll continue to invest in this important growth segment.”
“Our Fine Wine Divisions provide Southern Glazer’s with unsurpassed resourcing, capabilities and expertise,” added Steve Slater. “In addition to our significantly expanded and highly-specialized team, our specialty wine houses provide a tighter focus on luxury brands that require increased attention by virtue of their premium positioning in today’s market.”
As added support for this effort, the Company created a new organizational structure with a dedicated team to manage relationships with key suppliers, as well as track and monitor insights and performance. The Divisions are also supported by Southern Glazer’s recently-announced, new national wine education team, the first of its kind in the industry. The education team, which includes 15 Master Sommeliers®, including two of only 23 female Master Sommeliers® in the world, is made up of the industry’s most highly-trained experts who hold certifications including Master Sommelier® (MS), Master of Wine (MW), or Certified Wine Educator (CWE). They are led by Eric Hemer, MS, MW, CWE and Senior Vice President and Corporate Director of Wine Education for Southern Glazer’s.
The dedicated education team will work hand in hand with the Company’s expanded Fine Wine field teams to bring the most highly-specialized resources supporting Fine Wine in the industry.
Southern Glazer’s has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed more than 3,500 wine, sake and spirits education programs, from introductory to master-level achievements. These include:
- Over 1,100 Wine and Spirits Education Trust (WSET) wine & spirits certifications;
- 19 WSET Level 3 Awards in Sake;
- 1,500 Level 1 Court of Master Sommeliers®;
- 117 CMS Certified Sommeliers;
- 20 CMS Advanced Sommeliers;
- 15 Master Sommeliers®;
- Over 600 Certified Specialists of Wine (CSW);
- 16 Certified Wine Educators (CWE); and
- 117 Certified Specialists of Spirits (CSS).
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
Southern Glazer’s Wine and Spirits, LLC
Lee Brian Schrager, 305-625-4171, ext. 1040
Senior Vice President, Communications and Corporate Social Responsibility
Southern Glazer's Wine and Spirits, LLC
Cindy Haas, 305-625-4171, ext. 1166
Senior Director, Public Relations