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Southern Glazer’s Wine Educators Now Certified to Teach Level 3 Award in Wines from Wine & Spirit Education Trust

Tuesday, January 23, 2018 9:00 am EST

#SGWS Wine Educators Now Certified to Teach New Advanced Wine Course from Wine & Spirits Education Trust

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”) – the largest North American wine and spirits distribution company – today announced that approximately 2,500 of its employees have passed the Wine & Spirit Education Trust (WSET) Level 2 Award in Wine and Spirits and a select group of employees are now certified by WSET to offer the Level 3 Award in Wines course to Southern Glazer’s employees around the country.

The Wine & Spirit Education Trust provides best-in-class education and qualification to inspire and empower the world’s wine and spirits professionals and enthusiast. With an offering of nine qualifications covering wine, spirits and sake, the Level 3 Award in Wines is an advanced level qualification that provides a thorough understanding of the numerous factors affecting wine style, quality, and price of wines.

“Wine education can be a big undertaking. It involves learning and understanding information months prior to the actual course,” says Eric Hemer, the Company’s Senior VP and Director of Wine Education. “I am very proud to announce that our internal wine educators are now certified to teach the WSET Level 3 Award in Wines to our sales personnel directly. This will allow us to efficiently move ahead with an advanced wine education platform for our sales personnel nationwide. Our goal is to have 100 wine sales employees successfully complete the Level 3 Award in 2018.”

To be able to offer the Level 3 course, employees need to take and pass the relevant WSET or equivalent qualifications and attend the Educator Training Program that is offered by WSET – a four-day program that includes tasting, theory and presentation skills examination.

A select group of employees went through this process and are now certified by WSET to offer the Level 3 Award in Wines course. This course will be available to Southern Glazer’s employees across the country starting in February.

Congratulations to all the employees who have successfully passed the WSET Level 2 Award in Wines and Spirits, a prerequisite to applying to the Level 3 course, and to the Southern Glazer’s wine education team for passing the Level 3 Award in Wines.

New WSET Certified Level 3 Wine Educators:

Serafin Alvarado (Illinois)

Brian Bauer (Midwest Region)

Matt Citriglia (Florida)

Eric Entrikin (California)

Eric Hemer (National)

Kathy Morgan (New York)

Joseph Phillips (Nevada)

Expertise in Wine Education

Southern Glazer’s has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed more than 5,000 wine, sake and spirits education programs, from introductory to master-level achievements.

These include:

Over 2,800 Wine & Spirit Education Trust (WSET) wine & spirits certifications;

19 WSET Level 3 Awards in Sake;

1,600 Level 1 Court of Master Sommeliers®;

120 CMS Certified Sommeliers;

20 CMS Advanced Sommeliers;

14 Master Sommeliers®;

Over 600 Certified Specialists of Wine (CSW);

16 Certified Wine Educators (CWE); and

117 Certified Specialists of Spirits (CSS).

There are only 147 Master Sommeliers in North America, and 15 of them work for Southern Glazer’s.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at


Southern Glazer's Wine and Spirits, LLC
Cindy Haas, Office: 305-625-4171, ext. 1166, Mobile: 786-498-7640
Senior Director, Public Relations
Priscilla LiLavois, Office: 305-625-4171, ext. 1534, Mobile: 321-356-4077
Communications Specialist

Southern Glazer's Wine & Spirits

1600 N.W. 163rd Street

Miami, FL 33169

Phone:(305) 625-4171

14911 Quorum Drive, Ste. 150

Dallas, TX 75254

Phone:(972) 392-8200

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